Flying Across America

Promoting General Aviation

Day -13: The subtle art of writing press releases

PressOur project to fly across America is all about aviation and promoting it, but there was no flying involved so far. The flying will start soon, but before reaching this phase of the project, we have to carry a lot of various activities to make this project a success. And most of them have have absolutely nothing to do with flying:

  • Search for patrons and sponsors
  • Find supporters at our stops and organize rallies with them
  • Grow our base of online fans
  • Feed this blog
  • Find media contacts

As blogging pilots, we’re used to write, communicate and use social media. But when talking to media, the same question comes again and again: “do you have a press release?” Crafting press releases is always a delicate exercise. Saying enough but not too much, keeping it short enough and understandable is an art. Finding the correct balance and create the expected reaction is not as easy as flying an ILS in medium turbulence.

Working with press releases is part of the media system just like published procedures are part of the aviation system. We wrote a first generic press release and are now working on specific ones for each stop. Click here to download our first press release (PDF). If you know reporters that could be interested in our project please forward them this press release. And if you have experience in producing press releases, your feedback is welcome.

The need for all these project activities was clear from the very beginning. We not only like that - even if we still have a lot to learn - but we also look forward to it. We’re already making plans for the after flight phase, the last landing will not be the end of the adventure…

PS: Despite all our efforts, the funding is still very tight. $1.000 more would make a major difference. If you can contribute to our project, please use the yellow “Buy miles” buttons on the right hand side to make a donation. Every donation counts. Thank you.

2 Responses to “Day -13: The subtle art of writing press releases”

  1. Day -12: More help for us and more gifts for you | Flying Across America Says:

    [...] world is small… Just after writing yesterday’s post about press releases, I sent a draft of the one I prepared for our stop in Baton Rouge to John, who is coordinating our [...]

  2. Tweets that mention D -13: The subtle art of writing press releases | Flying Across America -- Topsy.com Says:

    [...] This post was mentioned on Twitter by FlyingAcrossAmerica, kathy mexted. kathy mexted said: RT @FlyingAcrossUSA: New blog post: D -13: The subtle art of writing press releases http://bit.ly/bAzd8l [...]

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